e 45 itch relief cream is an effective treatment for itchy skin (pruritus) caused by conditions such as eczema, dermatitis & skin scaling (including psoriasis). a dual-action treatment, e 45 itch relief cream contains a topical anaesthetic anti-itch ingredient called lauromacrogols that treats & soothes itchy skin, as well as a moisturiser called urea to help keep your skin hydrated for up to 24 hours. e 45 itch relief cream is suitable for daily use by the whole family, including babies aged one month & older. scientifically proven to provide effective relief for itchy skin, making it feel more calm & comfortable, e 45 itch relief cream works instantly & can be used on any skin area including the face & should be applied where needed twice daily. do not use on skin that’s severely red, oozing, infected or inflamed, or on breast skin immediately before breastfeeding., instant relief from itchy, irritated skin, moisturising & non-greasy, hydrates up to 24 hours, for adults, children & babies (1 month +)