sensodyne daily care gel toothpaste has been specially formulated for people with sensitive teeth. the gel formula delivers the everyday protection of a daily care toothpaste & does not contain the detergent sls (sodium lauryl sulfate). with regular brushing sensodyne daily care gel helps strengthen teeth fights tooth decay & promotes gum health., 24/7 care for sensitive teeth, dentist recommended brand, specially formulated for people with sensitive teeth, gentle formula helps protect dentine & provides effective cleaning, its minty taste keeps mouth feeling clean & fresh