The European edition of TRIATHLETE magazine hits the UK as excitement reaches fever pitch for this year’s London Triathlon. Triathlons encompass three endurance sports: swimming cycling and running and TRIATHLETE inspires educates and motivates athletes of these disciplines from all levels. It shares the latest science technology and lifestyle developments for readers to enhance their ability and enjoyment of the sport. From the latest gear to the best training from race reports to the triathlon way of life TRIATHLETE is both the bible and voice of triathlon participants and fans.100 000 people will enter one of more than 600 events across the UK this year alone. It is the lifestyle sport of today.The London Triathlon is the largest triathlon in the world. Held annually the event lasts for two days and this year takes place 1-2 August at ExCeL Exhibition Centre in the London Docklands. The race attracts thousands of world class athletes and excited spectators along with substantial media attention and coverage.“TRIATHLETE has always been in great demand in Europe ” says Publisher John Duke.