It gives you the most exquisite views about life. It is a unisex magazine appealing to a huge base of readers. The goal of the magazine is to promote creativity fashion music design architecture art travel social entrepreneurs & African designs. All the concepts & messages are communicated through the medium of images. It blends in different languages cultures & origins. Clam is meant for the general people & what we think in our everyday lives. It features what is closest to a man how we perceive things how we imagine things & how we think about something. The magazine does not feature too many advertisements but the publishers are enthralled by creativity & originality. The magazine caters to the mind of the common man.