Launched in 1988 it is the pick of the crowd in car & lifestyle magazines solely devoted to the genius of American car manufacturers & lifestyle trends. It has enjoyed the reputation of one of the most widely read magazines & with great reason. It is a 132 page glossy spread of the most beautiful & aesthetic pictures taken that highlight American cars & their worldwide appeal to motoring enthusiasts & also descriptions & concentration on the spreading popularity of the American lifestyle & arts. This magazine is a British glance into America long noted as cultural competitors & it is interesting to see the enthusiasm & interest with which many aspects of the American lifestyle is introduced to the reader with equal amounts of insight & amazement. This magazine is read widely around the world. It has product reviews letters from the fans & readers competitions that test the knowledge level of the participants & videos & interesting features on the various people & machines making news. The picture of the owners with their “rides” is heart warming as are the individual stories of purchase & ownership.