the popularity of coq10 continues to grow and grow thanks to numerous studies that keep it in the news. we were the company that first called coq10 the ‘energy spark plug’ and this description has been widely copied by other companies. in fact one of the original researchers that discovered coq10 went on to be our technical director for almost 25 years!we called it an ‘energy sparkplug’ because it plays a critical role in turning the calories in food in to the energy that keeps us warm and powers our muscles which is why high concentrations of co-q10 are found in the heart muscle.coq10 is often recommended for the elderly as the body’s ability to make its own coq10 declines with age it has also been shown that cholesterol lowering drugs called statins reduce co-q10 levels in the body so people taking statins are increasingly recommended to take a co-q10 supplement.we only use natural coq10the form of coq10 used in most clinical studiespresented in vegetable oiloil based is known to be the best absorbeduk made to pharmaceutical standardswe insist on uk made for good reason!see how we compare! click here.